Marketing Effectiveness

ID: RV10

Purpose:

To understand what value is being derived from the money being spent on marketing.

Property Management Marketing Expense

Description:

 There is a saying that 50% of the marketing budget goes to waste. The problem is, that we don’t know which 50% it is.

The RentViewer Marketing Effectiveness Analysis module is designed to help property management companies 

Pricing Tier: Tier 2

Questions Answered

  • What is the lifetime value of a tenant?
  • What is the cost to acquire a lead?
  • What is the cost to acquire a tenant?
  • Which campaigns worked better than others?
  • How much does each dollar of advertising return in income?
  • Are we getting a good return from our marketing spend?

 

Yardi Property Management Marketing Expense

 

Appfolio Property Management Marketing Expense

 

Entrata Property Management Marketing Expense

 

Rent Manager Property Management Marketing Expense